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Feedback Pulse Experience 2026
There is something about Ramadan that tends to hold its shape regardless of what is happening in the world around it. The rituals continue, the gatherings happen, the season asserts itself. And on that level, Ramadan 2026 was no different — participation across UAE, KSA, Egypt and Qatar remained as strong as ever, near-universal in some markets.
But beneath that, something had shifted.
The Iran-US confrontation and its regional ripple effects were a quiet presence throughout the holy month. Not loud enough to cancel celebrations, but present enough to colour them. Fuel prices moved. Economic anxieties simmered closer to the surface. And in a region already navigating post-pandemic inflation, many households arrived at Ramadan carrying more financial weight than they had hoped to.
Our March 2026 Omnibus Study, conducted across over 2,000 consumers in these four markets, set out to understand what that actually felt like — and what it means for anyone trying to connect with these consumers.
Research Context
The data presented in this report was collected through the Online Panel of Feedback Tawsol. Feedback provide clients with key market insights and actionable intelligence.
The study focused on: “Understanding the Ramadan Consumer: Sentiment, Spending & Seasonal Influence.”
The study was conducted online between 9th and 16th February 2026, with a total sample of 1,515 respondents collected across target markets:
- UAE – 505 respondents
- KSA – 505 respondents
- Egypt – 505 respondents
Download the full report to access the complete findings and market breakdowns
What You’ll Discover in This Report
- How consumer sentiment evolves during Ramadan
- Changes in spending priorities and category focus
- The emotional drivers influencing brand choice
- The role of promotions and seasonal offers